The revolutionary tendency of Embedded Finance, or ‘incorporated finances’, is revolutionizing the business scene. It allows companies to expand their horizons by offering integrated financial services such as digital wallets or even Artificial Intelligence (AI) to analyze credit. It has impacted multiple sectors, augmented profits and encouraged consumer’s adherence.
Deloitte predicts that sectors like retail and telecommunications will profit more than R$115 billion in the next 5 years by integrating financial services on their platforms. Renato Oliveira, COO of Invillia, stated that this movement not only expands client bases, but also strengthens commitment and loyalty to the company.
Open Finance, along with Open Insurance, has been a fundamental catalyst for companies transitioning into a fintech, which creates a more competitive environment and a better experience for the customer. By analyzing the specific needs of the target audience, companies can not only improve their services, but also launch niche products giving the consumer a more complete and secure experience.
Main Services in the Financial Sector of Embedded Finance
Integration of Portfolios and Digital Accounts to Proprietary Platforms
Many companies have adopted Embedded Finance to incorporate their portfolios and digital accounts. This integration not only diversifies a company’s profit but also promotes advantages such as payments with no intermediary using Pix or QR Code. Sectors like courier services have already adopted this method with the intention of a consumer’s experience being more dynamic. Security is a necessity during this process and 87% of Brazilians already consider these financial integrations to be safe and secure.
Integration of Artificial Intelligence: personalization, fraud detection, and credit analysis
In a competitive market, personalization is crucial. AI solutions and machine learning are fundamental to understanding consumer’s behaviors, making it possible for the creation of personalized and scalable initiatives. Furthermore, these technologies are applied in the detection of fraud and credit analysis thus guaranteeing a safe digital experience.
Creation of a Customized Portfolio for Financial Services
Expansion of a portfolio, including services such as investment sales, insurance, and credit have proven to be strategic to meeting the diverse needs of clients. This practical approach has given the consumer a faster and safer experience by eliminating the need to open a process on one platform and having to finish on another.
In the midst of these transformations, Celcoin is a leading innovator in Embedded Finance. They offer complete and integrated solutions that boost these changes in financial interactions and align with the dynamic demands of an ever-changing market.
Celcoin: elevating Embedded Finance to another level
cel_bricks
The creation of cel_bricks offers an integration of financial services to business operations, ideal for businesses of diverse sectors and size. This solution by Celcoin, designed specifically for B2B, takes the experience of Embedded Finance to whole new level.
Portfolio Integration and Digital Accounts
By using cel_bricks, Celcoin reinforces its commitment to simplification and promptness in a company’s financial experiences. This approach amplifies payment options including Pix and QR Code, while establishing new patterns of security and compliance from the initial stages of development.
This portfolio includes solutions such as Banking as a Service, Open Finance, credit, cash management, among many other possibilities.
Security is a priority and a reflection of our commitment to our customers. In a world led by Embedded Finance, Celcoin presents itself as a leader with an innovative vision, combined with robust solutions and an approach focusing on its customers, making every interaction a unique experience. To learn more about cel_bricks click here.